(NBC) — Thanksgiving weekend isn’t just about the turkey and football—it’s also an important time for movies.
Film companies hope ticket sales will keep their momentum ahead of the New Year.
Movie studios hope the five day weekend will keep up the strong momentum at the box office with the help of films like “Fantastic Beasts and Where to find them” and “Doctor Strange.”
For kids and families, Disney’s “Moana” is likely to dominate this weekend.
The studio commanded this holiday 3 years ago with “Frozen,” which boasts the highest Thanksgiving opening of all time.
Disney’s on track to continue its number one market share through the end of the year, with “Rouge One,” the “Star Wars” prequel and spin off. That movie opens in December.
Allied, a Paramount film, is hoping to draw an Oscar nomination to boost the studio.
FOX hopes to draw an adult audience to Warren Beatty’s “Rules Don’t Apply.”
The big question of the holiday season is whether online shows, from Netflix and Amazon, could keep audiences could keep audiences from making a trip to the theater.