NEW YORK (AP) — A Connecticut advertising company has sued PepsiCo Inc. over a Super Bowl commercial, saying its design ideas were stolen.
The company, doing business as Betty Advertising, filed the lawsuit Tuesday in Manhattan federal court.
It accused the beverage company of stealing its human jukebox concept of a hero character going from room to room, with the style of music changing in each.
PepsiCo, based in Purchase, New York, did not immediately respond to a request for comment.
The lawsuit sought unspecified damages. It said PepsiCo listened to a pitch of its “All Kinds/Living Jukebox” concept last November but rejected its idea.
The lawsuit said PepsiCo then infringed on Betty Inc.’s copyrighted concepts as it created the commercial which led into this year’s PepsiCo Super Bowl halftime show.