Bruins launch new partnership with Gifford’s Famous Ice Cream

BOSTON (WHDH) - Bruins fans are getting a cool treat as they announce a new partnership with Gifford’s Famous Ice Cream.

The Maine based ice cream company unveiled a new Boston Bruins themed flavor, ‘Power Play Fudge.”

The launch party for the sweet new flavor was held at a rink in Dorchester Friday.

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