Crayola’s newest blue crayon name causing backlash

Crayola’s latest crayon name is causing backlash.

The new blue crayon is named ‘Bluetiful.’

Many people turned to Twitter to express their disappointment with the name.

One woman said “90,000 submissions; picked a name that’s not a color, object, or word.”

Crayola said the new crayon will be released soon.

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