Amazon, the world’s largest retailer, is among those no longer waiting for the single-day shopping bonanza, “Black Friday.”
They are trending towards, “Black November.”
“They’re taking advantage of this trend and wanting to make sure they’re engaging the consumer that’s already eager to shop for the holiday season,” said Ana Serafin Smith of the National retail Federation.
Several surveys agree that consumers are eager; over 40 percent are well underway with their Christmas shopping.
The idea to stretch purchases over several paychecks, instead of just one.
“They’re demanding to do their shopping earlier than ever so that when it’s December, it’s time to enjoy it with their families,” said Sara Skirboll of RetailMeNot.com.
Home Depot is also on board with the trend. The story held a “Black Friday” sale last Friday; more are expected as the month goes on.
Retail experts also expect other retailers to join in long before the day after Thanksgiving.
“So go visit Walmart.com and Target.com…you’re already starting to see special promotions on toys and electronics,” said Smith.
They say shopping earlier in the month means skipping crowds, less stress and a better chance of the bigger bargains.