Some athletes are so impressive that they need to be immortalized on the front of a cereal box.
And then other athletes, like Simone Biles and her teammates on the “Final Five” gymnastics team, are so extra special that they need both the front and back of a cereal box to do justice to their achievements.
The morning after Biles’ winning performance in the all-around final at the 2016 Rio Olympics, Kellogg’s announced that they will feature the gymnast on a “gold medal edition” of Kellogg’s Special K Red Berries. And since the entire U.S. women’s gymnastics team, now known as the Final Five, won gold in the team final as well, they’ll be featured on the other side of the box.
“We couldn’t be prouder of Simone and the women’s team after all of their incredible achievements here in Rio representing Team USA,” said the vice president of marketing for Kellogg’s, Noel Geoffroy. “We’re excited to continue the time-honored tradition of showcasing America’s champions on Kellogg’s cereal boxes following their remarkable success at the 2016 Olympic Games.”
It’s the second cereal box for Aly Raisman and Gabby Douglas, who were members of the Fierce Five team at the London Olympics. The day after the 2012 Olympic all-around final, Douglas was presented with a box of Kellogg’s Corn Flakes with her image on the front. There was a later edition with all Raisman and the other members of the team, McKayla Maroney, Kyla Ross and Jordyn Wieber.
Gymnasts like Mary Lou Retton, the Magnificent Seven, Carly Patterson and Nastia Liukin have also appeared on cereal boxes after their Olympic victories.