(WHDH) — Two American business icons have something new brewing.
Budweiser and Jim Beam are joining forces in a first of its kind collaboration.
Starting this month, the two brands are launching a cross merchandising campaign that will ultimately result in a new limited edition brew – called Budweiser Copper Reserve Lager – to be released in the fall.
This collaboration celebrates the 85th anniversary of the repeal of prohibition.
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