A new campaign aims to keep college students from leaving Maine once they graduate.

The Portland Press Herald reports the pilot program is launching this October through the University of Maine, Husson University in Bangor, Thomas College in Waterville and the University of Southern Maine.

Student interns at each campus will hand out fliers, stickers and T-shirts to inform students about small and midsize employers in Maine. Interns will also coordinate events where students can meet employers.

Industry-funded workforce development groups Live + Work in Maine and Educate Maine are behind the campaign, which also is partnering with a start-up ride service to reach out to students.

The groups hope to encourage more college students to stay after graduation in light of Maine’s escalating labor shortage.

(Copyright (c) 2024 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Join our Newsletter for the latest news right to your inbox