(WHDH) — It’s crunch time for the company that owns Doritos and Cheetos.
The company’s owner says they’re trying to come up with a snack solution that makes chips more “women-friendly.”
The CEO of Pepsi-Co, who owns the chip brands, says unlike men, women don’t like to crunch loudly in public, so they’re trying to come up with a chip that is less noisy.
The CEO says women also don’t like the residue that some snacks — particularly Cheetos — leave on your fingers.
Pepsi is looking for ways to create a new snack that would be designed and packaged differently to combat these issues, with female customers in mind.
(Copyright (c) 2025 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)