A small crowd gathers in Needham, as a state representative kicks-off her re-election campaign. Some of the loudest cheers are for Joe Kennedy, III, a friend of the rep, who says he's a lot more than just a name:

“Nobody knows everything about the Kennedys,” state representative Denise Garlick said.

“Is there anything that makes you particularly like this Kennedy?” Hiller asks.

“I think it is a since that he is genuine. And that he cares about people.”

Still, almost automatically, Kennedy becomes the center of attention. People want to know more about him.

Hiller: “What are the 3 words that best describe you?”

Joe Kennedy, III: “Oh boy, um, I'm going to go with tall, redhead and probably in the words of my fiance, I wish I were handsome.”

Hiller: “The expectation is, you're going to be the keeper of the flame.”

Kennedy: “Look, all I know is, I'm running a race, it's my name on the ballot, I'm looking forward in the course of the days, weeks months ahead to earn the respect and hopefully the support of the voters.”

Hiller: “Did you have a nickname in the family?”

Kennedy: “That I can say on air?…’Joe’, uh, my brother when we were younger would go with ‘carrottop’ every now and again, and ‘freckleface.’ “

Joe the third is part of the Kennedy's third generation of celebrity politicians, a category his family created.

That's why–though he's never run, or won–his first race may already be his to lose.

(Copyright (c) 2012 Sunbeam Television Corp. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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