BROOKLINE, MASS. (WHDH) - Popstar Justin Bieber is branching out into the marijuana industry.

Just like the 27-year-old singer’s hit song, his new limited-run pre-rolled cannabis product is called “Peaches.”

True to the name, the weed used in the product contains fruit and citrus compounds.

Bieber collaborated with New England-based marijuana company Neta who said they are proud to work with him and support his message on weed.

“We really support the message that Justin Bieber is bringing here. It’s to help destigmatize the consumption of cannabis in a functional and purposeful way and, of course, in a safe way,” said Community Relations Manager Mikayla Bell.

Bieber has been vocal about his mental health journey in the past and said many people find weed helpful for their own mental health.

“The message is to destigmatize cannabis for its treatment of mental health issues,” said Bell. “You know, this may help some of the struggles that he’s been very open and vulnerable about in his own life.”

Bieber’s “Peaches” product is now available to buy in Northampton and Brookline and it consists of seven pre-rolled joints and a “Peaches” branded lighter.

Money from the sales will

Sales will support criminal justice reform around marijuana laws and raise money for an organization helping veterans treat PTSD.

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