SOMERVILLE, MASS. (WHDH) - Taylor Swift fans turned up in droves at Boston-area theaters Friday to check out the opening night of Taylor Swift: The Eras Tour Movie.
The movie, which chronicles Swift’s six-night concert series in Los Angeles over the summer, is now screening in local theaters, giving some fans who missed Swift’s concerts the chance to still see the star. Others who were able to attend Eras Tour shows were also in the crowd to enjoy more of Swift’s music.
At Assembly Row in Somerville, staff rolled out the red carpet for fans outside the AMC theater.
“This is a once-in-a-lifetime tour,” said Annie Pryor. “A lot of people couldn’t even experience it because the tickets sold out so fast. So, I feel like it was really nice she’s giving everybody the chance to experience it even if it’s at home.”
In addition to the red carpet, Friday’s premiere in Somerville featured a DJ spinning Taylor Swift songs. There was a selfie station, lipstick demos and discounts to other Assembly Row businesses.
Nearby Salt and Stone restaurant was shaking up five Taylor Swift-themed cocktails, including a glittery purple one dubbed “Lavender Haze.”
“To see how her reach impacts everybody and brings everybody out to the community and having just a great time, it lets you forget the world’s problems for a little bit,” said Salt and Stone General Manager David Swiergos.
Swift, herself, attended a premiere event in Los Angeles on Wednesday.
Back in the Boston area, fans exiting the theater Friday night said seeing the show made the day a fairytale.
“We weren’t sure if everyone was going to go in dancing and singing, so we were like ‘What’s the vibe going to be?’” said Julie Huynh. “But it was super cool to have that collective experience with a bunch of strangers.”
While many showtimes on Friday sold out, theater managers at the AMC at Assembly Row said they added more matinee shows throughout the weekend.
Presales alone have already made Taylor Swift: The Eras Tour Movie the highest grossing concert film of all time.
(Copyright (c) 2023 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)