Massachusetts shoppers take advantage of Black Friday

PEABODY, MA (WHDH) - Massachusetts shoppers waited in outdoor lines despite cold and drizzle on Thanksgiving night to land top Black Friday deals.

At the North Shore Mall in Peabody, many shoppers took advantage of “door-buster” deals overnight. The mall says its slowest hours are 4-6 a.m., and shoppers tends to flood into stores shortly after.

“I’ve actually been doing this for six years now, this is my fourth year being the number one person in line,” said shopper Norman Oak. “The whole family comes down and spends Thanksgiving together. It’s what we do and have fun with.”

Even as the start of the holiday season edges ever earlier, stores say Friday is still one of the busiest days of the year.

Many stores are offering the same deals as in previous years, like $19.99 boots that remain a big attraction, cashmere sweaters, and sheets. For some shoppers, big discounts on electronics are the draw.

Massachusetts Blue Laws prevent retailers from opening on Thanksgiving Day, and many stores welcome customers exactly at midnight as a result.

In other states, stores like Macy’s, Walmart, Target and more were open Thursday evening in what they hope will be a new holiday tradition.

While some looked for bargains on TVs, cellphones and Hatchimals — eggs with a small, animated animal inside that hatch when given attention — also drew crowds.

Black Friday, the day after Thanksgiving, ties with the Saturday before Christmas as the biggest sales day.

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