(WHDH/CNN) — In an effort to get people out of their homes and into the bar, Miller Lite says it will buy a beer for anyone who unfollows them on social media.
The offer is part of a new Miller Coors campaign that will debut Tuesday night in a commercial spot airing during Game 1 of the World Series.
The premise of the commercial is “a few friends are better than a few thousand followers.”
The brewer says it got the idea after learning half of all drinkers aged 21 to 27 say they meet with their friends less than a few times a month.
So even though it may seem counter-productive, encouraging people to go out may be good for the company’s bottom line.
To get in on the deal, beer drinkers have to take a photo proving you unfollowed Miller Lite on Facebook or Instagram and text it to the company.
Texters will then get a link telling them where to upload their receipt. Miller Lite will credit PayPal accounts with the cost of a beer.
Miller Lite says its offer is good through Nov. 29 or until 118,000 free beers have been handed out.
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