Netflix is increasing its prices starting in November. 

The video streaming company says it will raise its standard monthly price to $9.99 staring on Nov. 11. 

The price will only impact new customers. 

Existing customers will continue to pay $8.99 each month until October 2016. 

The company’s basic plan, which excludes high-definition video streaming, will remain at $7.99 each month. 

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