READING, MASS. (WHDH) - Reading police are turning to the public for help as they search for a driver who hit a 10-year-old riding a bike and kept going, officials said.

Officers responded to a report of a kid on a bicycle struck at the intersection of Washington and High streets on Friday night, according to Reading police.

The vehicle is described as a white Chevy SUV that fled north on High Street.

Anyone with information is urged to call police at 781-944-1212.

This is a developing news story; stay with 7NEWS on-air and online for the latest details.

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