Ty will be releasing a ‘Cecil’ the lion beanie baby

The toy-maker created a 'Cecil' the lion beanie baby to raise funds for animal conservation efforts.

The company said all profits will go to the Oxford University Conservation Unit, which is the group that studied Cecil.

The toy goes on sale in September. 

American Airlines joined Delta in their announcement that they will no longer allow certain big game trophies to be hauled on their planes. 

Their announcements followed protests over the slaughter of the well-known lion, Cecil.

This shipment ban included lions, leopards, elephants, rhinoceros, and buffalo as trophies.