(WHDH) — New England Patriots head coach Bill Belichick helped influence one man’s meal preference and wardrobe during a newly released Subway commercial.
Belichick was spotted filming the commercial in Branford, Connecticut earlier this summer.
In the commercial, a man in a suit approaches Belichick on the sidewalk while holding a box of fried chicken.
“Really?” Belichick questions the man while pointing to the box.
“You’re right. I should get a delicious Footlong from Subway,” the man says while through the box of chicken on the ground. “That would be better.”
Belichick then pulls out a pair of tiny scissors to cut the sleeves off the man’s suit, matching his signature sweatshirt.
“Now you look better, too,” Belichick says.
The commercial features the deal of getting a free Footlong when a customer buys two.
https://www.youtube.com/watch?v=qQeH_ZbXHic
The Subway restaurant said this 30-second ad is just the first in a wave of Belichick centric videos.
The Belichick Foundation said a contribution was made as a result of the partnership to aid student-athletes.
(Copyright (c) 2026 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)