Lunchtime Video: Commercial pays respect to Jeter

A new commercial shows all manner of people paying tribute to Yankees All-Star Derek Jeter.

It all starts off with the All-Star shortstop facing off against Red Sox pitcher Jon Lester, recognizing the old rivalry with a tip of the cap.

Michael Jordan, Rudy Guiliani, Billy Crystal, and Tiger Woods are some of the noted names seen tipping their hats to Jeter. Even some Red Sox fans begrudgingly reach for their hats. Warning: regardless of fan allegiance, the commercial can be goose bump-inducing.