BOSTON (WHDH) - Boston-based New Balance has made an announcement after a white supremacist website known as Daily Stormer referred to the brand’s sneakers as “The Official shoes of white people.”
Fringe site Daily Stormer, which refers to itself as “America’s #1 Most Trusted Republican News Source,” posts explicitly degrading articles about women, minorities and Jewish people specifically.
New Balance posted a statement on Twitter denouncing “bigotry or hate in any form” and that they have employees of all “races, genders, cultures and sexual orientations.”
— New Balance (@newbalance) November 15, 2016
The company’s controversies follow a statement by New Balance Vice President of Public Affairs Matt LeBretton, who said last Wednesday that the company feels that Trump’s victory is a move in the right direction for the country.
LeBretton also said that the Obama administration had “turned a deaf ear” to New Balance.
The Internet was quick to react to the announcement on social media, showing customers burning their sneakers and tossing them in the trash.
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