BOSTON (WHDH) - The Red Sox are teaming up with another famous name in Boston. Samuel Adams, New England’s leading independent craft brewer, has been named the “official beer” of the baseball club.
Samuel Adams and the Red Sox have entered into a eight-year partnership, bringing together two beloved, Boston icons. The designation begins this spring and will last through the 2025 season.
The right field roof deck will now be known as the “Sam Deck” and the bar beneath the third base stands will go by the name of “Sammy’s On Third.” Samuel Adams replaces Budweiser as the official beer of the Red Sox.
In 1984, Samuel Adams founder Jim Koch hit the streets of Boston, going door-to-door to introduce bartenders to his new full-flavored beer, Samuel Adams Boston Lager.
“When I started Sam Adams in my kitchen, I never could have imagined that we would be here at Fenway Park,” Koch said.
Many of the first bars and restaurants that carried the local brewer’s beer were around the Fenway neighborhood, giving special meaning to the new partnership.
“Both the Red Sox and Sam Adams are rooted in Boston tradition and history, and Jim Koch and the entire team are as passionate about beer as we are about baseball,” said Red Sox President and CEO Sam Kennedy. “We are excited for this long-term partnership, and look forward to working collaboratively to represent Boston through our two brands.”
The partnership marks the first craft brewer to team up with a Major League Baseball team.
(Copyright (c) 2019 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)